Guides
What promoters want on an EPK (before they reply)
Promoters decide in 30 seconds, on their phone. They want your name, city and genres, one representative mix, recent stage photos, a clear technical rider and an obvious way to request a date without a DM. A short bio and honest numbers help; old PDFs and five different links hurt.
The promoter is not looking for your life story. They are deciding if you belong on this Friday’s lineup. The EPK has to answer in 30 seconds.
A fast decision on a phone
Open the kit: name, city, genres, a mix that starts playing, photos that show the stage — not only a selfie. If that fails, the rest is never read.
A short bio in PT, EN and ES. Stats only if they are honest (listeners, gigs, cities). Featured links at the top if you want a press kit that also works as an online calling card.
Sound, look and logistics
One representative set beats ten links. Featured YouTube or Instagram if you have a strong clip. A text tech rider, with an extra PDF if the festival requires it.
Past gigs add context. Visible contacts — socials, booking email and WhatsApp. Nothing standing between the promoter and you.
What makes you look amateur
2018 photos, an empty SoundCloud, a rider that says “TBD”, a three-page bio and five different URLs. One professional link kills that impression immediately.
What the booker ticks mentally
- Who you are and what you play
- Whether the stage photos match
- Whether the rider is clear
- How to request a date without DMs
- Whether the kit is current — not an old PDF
Build the kit for the promoter, not for your ego. Then send epk.social/yourname.
Frequently asked questions
How many photos should my EPK have?
Four to eight recent photos, with at least one on stage and one vertical shot that works for posts.
What matters more: the mix or the bio?
The mix. Promoters decide on sound and use the bio to confirm you fit the night. Put your most representative mix first.
Should I show follower counts on my EPK?
Only if they are honest and relevant, such as plays on a mix or the crowd at an event. Inflated numbers cost credibility.
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